Twitter has greatly accelerated the availability of real-time customer feedback for businesses in several ways.
Firstly, Twitter provides a platform for customers to express their opinions and experiences with a business in real-time. By simply mentioning or tagging a businesss Twitter handle, customers can easily share their feedback, whether positive or negative, with a potentially large audience. This allows businesses to quickly become aware of any issues or concerns that customers may have, enabling them to address and resolve these problems promptly.